Digital Marketing Specialist — 5+ Years Experience!

Lead Digital Growth. Build Brands. Drive Results.

Pinetrix is looking for an experienced Digital Marketing Specialist with 5+ years of hands-on experience to lead and execute digital marketing strategies that increase brand visibility, generate qualified leads, strengthen audience engagement, and contribute to measurable business growth.

This is a role for a marketer who understands the bigger picture while remaining confident with hands-on execution. You’ll work across SEO, paid advertising, social media, content marketing, email marketing, analytics, and conversion optimization to build and improve campaigns that deliver meaningful results.

If you’re a strategic thinker, data-driven marketer, and confident taking ownership of digital marketing initiatives from planning through execution and optimization,

we’d love to hear from you!

Job Snapshot

Job Detail	Information
Position	Digital Marketing Specialist
Experience	5+ Years
Department	Digital Marketing
Employment Type	Full-Time
Work Mode	On-Site
Location	Lahore

Key Responsibilities

01 — Develop Digital Marketing Strategies

Plan and execute integrated digital marketing strategies aligned with business objectives, target audiences, market opportunities, and growth goals.

02 — Lead Campaign Execution

Manage digital campaigns from planning and setup through execution, optimization, performance tracking, and reporting across relevant marketing channels.

03 — Drive Qualified Lead Generation

Develop and optimize marketing initiatives designed to attract relevant audiences, generate qualified leads, and contribute to measurable business opportunities.

04 — Manage SEO & Content Initiatives

Coordinate SEO and content strategies that improve organic visibility, search performance, audience engagement, website traffic, and lead generation.

05 — Oversee Paid Advertising

Plan, monitor, analyze, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

06 — Strengthen Social Media Marketing

Develop social media strategies and campaigns that increase brand awareness, audience engagement, community growth, and overall digital presence.

07 — Analyze Marketing Performance

Monitor traffic, leads, conversions, campaign performance, customer acquisition metrics, and other key KPIs to identify opportunities for improvement.

08 — Optimize Marketing ROI

Use performance data, testing, audience insights, and campaign analysis to improve conversion rates, marketing efficiency, customer acquisition, and return on investment.

09 — Collaborate With Internal Teams

Work closely with content, SEO, sales, design, and technology teams to ensure digital marketing initiatives are aligned, consistent, and effectively executed.

10 — Stay Ahead of Digital Trends

Monitor changes in search, advertising platforms, consumer behavior, AI, automation, and emerging digital marketing practices to keep Pinetrix’s marketing strategies competitive.

Digital Marketing Specialist Requirements

We’re looking for an experienced digital marketer who can own strategy, execution, optimization, and performance not simply manage individual marketing tasks.

Requirement	What We’re Looking For
Experience	5+ years of hands-on experience in digital marketing, growth marketing, performance marketing, or a related role.
Digital Strategy	Strong ability to develop and execute multi-channel digital marketing strategies aligned with business goals.
Lead Generation	Proven understanding of campaigns and strategies designed to generate qualified leads and business opportunities.
SEO	Strong understanding of SEO, keyword research, content optimization, organic growth, and search visibility.
Paid Advertising	Experience managing and optimizing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
Content & Social Media	Strong understanding of content marketing, social media strategy, audience engagement, and brand positioning.
Analytics	Ability to analyze marketing data, campaign performance, conversions, customer acquisition metrics, and ROI.
Campaign Management	Experience managing campaigns from strategy and planning through execution, optimization, and reporting.
Leadership & Ownership	Ability to take ownership of marketing initiatives, manage priorities, solve problems, and work effectively with cross-functional teams.
Communication	Excellent written and verbal communication skills with the ability to explain strategies, insights, and performance clearly.

Preferred Digital Marketing Skills

The following skills and experience will give you an advantage:

Performance Marketing

Experience planning, managing, testing, and optimizing paid campaigns with a strong focus on leads, conversions, customer acquisition, and ROI.

Advanced SEO

Strong understanding of technical SEO, keyword research, content strategy, search intent, organic growth, and search visibility.

Analytics & Attribution

Experience using Google Analytics, Google Search Console, advertising platforms, and other analytics tools to measure marketing performance and identify growth opportunities.

Conversion Rate Optimization

Ability to evaluate landing pages, marketing funnels, user behavior, and conversion data to identify opportunities for improving performance.

Content Marketing

Experience developing content strategies that support brand awareness, organic visibility, audience engagement, and qualified lead generation.

Social Media Marketing

Hands-on experience developing, managing, and optimizing social media campaigns across relevant platforms.

Email & Marketing Automation

Familiarity with email campaigns, audience segmentation, lead nurturing, marketing automation, and customer communication workflows.

AI-Powered Marketing

Understanding of AI tools and emerging technologies that can improve marketing research, content workflows, personalization, automation, analysis, and campaign performance.

What Success Looks Like in This Role

Success as a Digital Marketing Specialist at Pinetrix means more than launching campaigns.

You’ll be expected to:

• Build marketing strategies around clear business objectives and measurable KPIs.
• Improve the performance of digital campaigns through continuous testing and optimization.
• Connect SEO, paid media, content, social media, analytics, and automation into a stronger growth strategy.
• Use customer and performance data to make informed marketing decisions.
• Identify opportunities to improve traffic, engagement, lead quality, conversions, and acquisition efficiency.
• Turn marketing insights into actionable recommendations for future campaigns.
• Contribute to measurable business growth rather than focusing only on impressions, clicks, or vanity metrics.

What We Offer

At Pinetrix, you’ll have the opportunity to take ownership of digital marketing initiatives that directly contribute to brand visibility, lead generation, customer acquisition, and business growth.

What You’ll Get	What It Means
Strategic Ownership	Lead digital marketing initiatives from strategy and planning through execution, analysis, and optimization.
Real Business Impact	Work on campaigns where your decisions can directly influence traffic, qualified leads, conversions, and business growth.
Multi-Channel Experience	Work across SEO, paid advertising, social media, content, email, analytics, and emerging digital channels.
Modern Marketing Exposure	Explore AI-powered tools, automation, evolving search behavior, and new digital marketing opportunities.
Cross-Functional Collaboration	Work closely with SEO, content, sales, design, and technology teams to execute integrated growth initiatives.
Professional Growth	Take on meaningful responsibility while continuing to develop as a strategic and results-driven digital marketing professional.

Why Join Pinetrix?

Your Experience Should Create More Than Campaigns.

At Pinetrix, you’ll have the opportunity to turn your digital marketing experience into measurable business growth.

We’re looking for professionals who want ownership, challenge assumptions, use data to make better decisions, and build strategies that deliver real results.

Own Your Marketing Strategy

Take responsibility for planning, executing, measuring, and improving digital marketing initiatives.

Work With Real Growth Challenges

Solve genuine marketing challenges across different industries, audiences, channels, and markets.

Think Beyond Individual Channels

Connect SEO, paid media, content, social media, analytics, and automation into a stronger and more unified growth strategy.

Measure What Matters

Focus on qualified leads, conversions, customer acquisition, marketing efficiency, and ROI—not just impressions and clicks.

Stay Ahead of the Curve

Work in an environment where AI, automation, evolving search behavior, and emerging digital marketing technologies are part of the conversation.

Make Your Experience Count

Bring your expertise to the table, influence marketing decisions, and help shape how Pinetrix approaches digital growth.

How to Apply

Ready to Lead Digital Growth at Pinetrix?

If you have 5+ years of digital marketing experience and know how to turn strategy into measurable business results, we want to hear from you.

Send us your updated CV/resume along with a brief introduction highlighting:

• Your digital marketing experience
• Key channels and platforms you’ve managed
• Major campaigns you’ve led or contributed to
• Measurable results you’ve achieved
• Areas of digital marketing where you have the strongest expertise

✓ Apply Now

Take the next step in your digital marketing career with Pinetrix.

Our team will review your application and contact shortlisted candidates regarding the next stage of the hiring process.